Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver's name, company affiliation and contact information such as street addresses, telephone number, fax number, e-mail addresses and website. It can also include telex, bank account, and tax code. Traditionally many cards were simple black text on white stock. Nowadays a professional business card will sometimes include one or more aspects of attractive visual design and colours.
Business cards are printed on some form of card stock, the visual effect, method of printing, cost and other details varying according to cultural or organizational norms and personal preferences. The common weight of a business card varies some by location. Generally, business cards are printed on stock that is 350 g/m², 45 kg, or 12 pt.
High quality business cards without full-color photographs are normally printed using spot colors on sheet-fed offset printing presses. Some companies have gone so far as to trademark their spot colors. If a business card logo is a single color and the type is another color, the process is considered two colors. More spot colors can be added depending on the needs of the card. With the onset of digital printing, and batch printing, it is now cost effective to print business cards in full color.
Full color cards, or cards that use many colors, are printed on sheet fed presses as well. However, they use the colour cyan, magenta, yellow, and black four-color printing process. Screens of each color overprinted on one another create a wide gamut of color. The downside to this printing method is that screened colors if examined closely will reveal tiny dots, whereas spot color cards are printed solid in most cases. Spot colors should be used for simple cards with line art or non-black type that is smaller than 5 points.
Regarding the full colour printing of business card there are 3 terminology which is Full Color Front / No Print On Back, Full Color Front / One color On reverse and Full Color Front / Full Color Back.
